Membership Growth

Overview:

A healthy and growing membership is essential to the long-term success of every golf club. Our Membership Growth service supports clubs with a strategic approach to attracting new members, retaining current ones, and creating a welcoming, connected club environment.

From first impressions to lasting engagement, we help your club build strong relationships with members, new and existing alike.

Key Features:

• Member Retention Practices: Identify and implement initiatives that improve engagement, communication, and satisfaction among existing members, reducing churn and building loyalty.

• New Member Onboarding: Create a structured, welcoming onboarding process that introduces new members to the club, its culture, facilities, and services, ensuring they feel part of the community from day one.

• Recruitment Campaigns: Design and deliver impactful advertising and marketing campaigns to attract new members. This includes advert creation, digital campaigns, printed collateral, and offer structuring.

• Membership Offer Design: Advise on pricing, categories, and joining incentives to ensure your membership offering is competitive, clear, and attractive to your target market.

• Club Ambassador Programmes: Support the development of peer-led initiatives to connect new members with established ones, enhancing integration and long-term retention.

• Survey & Feedback Tools: Implement tools to gather insights from current members, helping the club adapt and improve the membership experience in real time.

Benefits For Your Club:

• Increased Retention: Keep more members year-on-year with better communication, engagement, and value delivery.

• Stronger Onboarding: Make a positive first impression with a welcoming and informative start for every new joiner.

• Higher Recruitment: Reach new audiences and stand out in a competitive market with targeted, professional campaigns.

• Greater Member Satisfaction: Improve the overall experience for your members, from how they join to how they’re engaged.

• Sustainable Growth: Move away from reactive recruitment and towards a consistent, structured growth strategy.

Ready To Learn More?

Unlock the full potential of your golf club with our expert-led Club Audit.
We’ll uncover the opportunities and help you build a roadmap to long-term success.

👉 Contact us today