About Killarney Golf & Fishing Club

Killarney Golf & Fishing Club is one of Ireland’s most iconic golfing destinations, nestled in the heart of Killarney National Park in County Kerry. Established in 1893, the club boasts a proud heritage and is home to two championship courses, including the world-renowned Killeen Course, a multiple-time host of the Irish Open. With breathtaking views of Lough Leane and the surrounding mountains, the club blends natural beauty with a challenging and rewarding golf experience. Killarney maintains a strong tradition of welcoming both members and visitors, underpinned by a commitment to excellence and continuous development.

The Challenge

The management committee at Killarney Golf & Fishing Club recognised the need to enhance the club's overall performance and elevate the experience for members and guests. To achieve this, they sought to:

• Improve marketing and communication strategies.

• Drive revenue growth across various streams.

• Enhance the club's visibility both domestically and internationally.

  
  

To address these objectives, mygolfGroup was appointed to conduct a comprehensive review and develop a strategic plan aligned with the club's immediate and long-term goals.

The Solution

In collaboration with Synergy Golf, mygolfGroup implemented a bespoke plan tailored to the club's unique needs. Key initiatives included:

• Strategic Marketing Plan: Developed targeted campaigns aimed at both overseas and domestic golfers, enhancing the club's appeal to a broader audience.

• Communication Enhancement: Improved internal and external communication channels to ensure consistent and effective messaging.

• Professional Shop Revamp: Assisted with refurbishing the professional shop, transforming it into a state-of-the-art facility that enhances the overall golfer experience.

• Digital Presence Optimisation: Upgraded the club's website and leveraged digital marketing platforms to boost online visibility and engagement.

• Revenue Growth Strategies: Implemented a detailed green fee sales strategy, introduced tee sheet utilisation, and developed partnerships with local partners to drive revenue.

The Outcome

The collaborative efforts yielded significant positive outcomes:

• Increased Domestic Engagement: The club successfully attracted a new wave of domestic golfers, enhancing its reputation within Ireland.

• Enhanced International Footprint: Strengthened marketing efforts led to a resurgence in international interest, positioning the club as a must-visit destination for inbound tourists.

• Sustainable Business Growth: The strategic initiatives laid a solid foundation for sustained business performance, aligning with the club's vision for the future.

“At Killarney Golf & Fishing Club, we have been working with the team since February 2019. In that time, they have brought a wealth of knowledge, experience, and expertise to our Golf Club. They have continued to deliver above and beyond our expectations and leave no stone unturned in their pursuit of excellence.”
— Adrian Brennan, Chairperson | Killarney Golf & Fishing Club