About Tulfarris Hotel & Golf Resort

Tulfarris Hotel & Golf Resort is one of Leinster’s most scenic golfing destinations, set against the dramatic backdrop of the Wicklow Mountains and bordered by the Blessington Lakes. Recognised among Ireland’s top championship courses, Tulfarris consistently earns praise from both amateurs and professionals for its challenge and charm.

The Challenge

Since acquiring Tulfarris in 2016, PREM Group has invested over €6 million to restore the historic Manor House, improve the surrounding grounds, and upgrade golfing facilities. With the physical transformation well underway, PREM Group engaged mygolfGroup to help ensure the golf business matched the same high standard.

Our brief was to support the resort’s golf operations through a comprehensive service that would strengthen revenue streams, enhance member and visitor experiences, and bring greater structure to the business side of the operation.

The Solution

To guide the next phase of development, mygolfGroup conducted a full venue audit and worked closely with both the on-site golf team and senior management to implement a bespoke improvement plan. Our ongoing involvement is focused on five key areas:

1. Leadership & Structure

• Introduced a more professional management model with defined roles and responsibilities.

• Advised on governance best practices to support decision-making and accountability.

2. Revenue & Business Performance

• Provided strategic advice across key income streams: green fees, memberships, retail, and range operations.

• Supported financial planning, operational cost control, and assessment of future capital projects.

3. Golf Operations & Member Experience

• Developed standard operating procedures to improve service and consistency.

• Improved membership processes and introduced member engagement strategies to build loyalty and retention.

4. Marketing & Sales Growth

• Created and implemented a tailored marketing plan, including campaigns, content planning, and digital strategy.

• Provided website support and advised on digital communications and promotional activity.

5. Retail & Systems Support

• Improved pro shop operations through stock control, supplier management, and retail layout advice.

• Recommended and supported the implementation of IT systems to improve efficiency and customer experience.

The Outcome

The partnership has helped position Tulfarris as a more structured, market-ready, and commercially effective golf resort. Highlights include:

• Increased online bookings and green fee revenue, driven by improved tee sheet management and digital marketing.

• Enhanced operational consistency, with a stronger business foundation supporting day-to-day activity.

• A more professional and appealing member experience, from onboarding to communications and engagement.

• Greater marketing impact, supported by a clear brand strategy and coordinated promotional activity.

“Since engaging with mygolfGroup we have been very impressed with their professionalism and in-depth knowledge of the golfing business. They have given great structure to all areas of our golf operations from timesheet optimisation to membership sales, communication and shop fit-out. As a welcomed extension to our existing golf team, the mygolfGroup team are extremely personable, professional and knowledgeable and they are helping us position Tulfarris as a top-class golfing destination. We are very pleased with the ideas and fresh perspective they bring to our marketing strategy and we look forward to a prosperous partnership.”
— Joanna Doyle, Group Sales & Marketing Manager | PREM Group