About
Killarney Golf & Fishing Club is one of Ireland’s most prestigious and historic golf clubs. Located in Killarney National Park, surrounded by the lakes of Lough Leane, Killarney Golf & Fishing Club is a Four-Time host to the Irish Open and home to two 18-hole championship courses. Without a doubt, a world-class destination.
Client
Killarney Golf & Fishing Club
Year
2019 - Present
Disciplines
– Business Management
– Sales and Marketing
– Club Development
Disciplines
– Business
Management
– Sales and
Marketing
– Club
Development
The COVID-19 pandemic required the club to target the domestic market in a way it had not been required to in recent memory. Our Irish golf industry experience meant that the club’s marketing activities could react quickly to proven successful practices, and the club welcomed many Irish golfers for the first time. Moving into the post-pandemic era, the club is now successfully re-establishing itself as a must-visit location for inbound tourists.
mygolfGroup and Synergy Golf created and implemented a bespoke plan for the club, which has improved how it runs a business. This has incorporated all areas of the club, including the following solutions.
mygolfGroup has been working closely with the team at Killarney Golf & Fishing Club, to develop and implement a strategic marketing plan aimed at overseas and domestic golfers and improve communication both internal and external.
The Killarney Golf & Fishing Club management committee had a clear mandate to improve the club's performance as a business and enhance the playing experience for both members and visitors.
mygolfGroup was selected to work with Killarney to improve its marketing, and communication, and drive revenue growth. Following a detailed club marketing audit, key areas of improvement were identified and agreed upon with the committee along with a timeline for implementation that met the club's immediate and long-term goals.
In 2020 a new unforeseen challenge arose in the COVID-19 pandemic required the club to change focus and adapt quickly to a new challenging market.
OVERVIEW
The Challenge
What We Did
The Outcome
“At Killarney Golf & Fishing Club we have been working with the team since February 2019. In that time, they have brought a wealth of knowledge, experience and expertise to our Golf Club. They have continued to deliver above and beyond our expectations and they leave no stone unturned in their pursuit of excellence”
Adrian Brennan, Chairperson | Killarney Golf & Fishing Club
Adrian Brennan, Chairperson Killarney Golf & Fishing Club
The Killarney Stack
Club Marketing
Providing Killarney with tailored revenue generation plans based on our innovative and proven key sales and marketing expertise. Services include strategic planning, proactive sales drives, bespoke design work, revenue management, dynamic pricing, email marketing, digital media, search engine marketing and much more.
— Green Fee Sales
— Society Marketing
— Timesheet Utilisation
— Marketing Automation
— Design Services
— Design Services
— Social Media MGMT
— Website Development
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Membership Growth
Implementing our proven tools and strategies designed to connect members to the club, improve engagement and satisfaction resulting in improved retention rates and recruitment. This dynamic approach established a solid foundation that leads to long-term success.
— Member Communication
— Members Onboarding
— Event Management
— Member Survey
— Design Services
— Design Services
— Social Media MGMT
— Website Development
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Full Club Solution
Working with the management committee and venue team to create exceptional guest and member experiences by thoroughly auditing the club, establishing clear KPIs, implementing our operating standards, and providing an unprecedented depth of expertise from our experienced team of industry experts.
— Operational Processes Improvements
— Staffing and Recruitment
— IT Systems Upgrade
— Team Training
— Venue Audit & Development Plan
— Design Services
— Social Media MGMT
— Website Development
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